Sustainable Development… a Global Opportunity

Sustainable development is hot and certainly not just another hype! It is more of a rapidly expanding trend, which is destined to give a positive twist to both our own world and that of our children. After all, everyone wants to live in a clean, healthy, safe and sustainable world, which they can pass on to their kids with a clear conscience. Everyone enjoys aesthetically designed products, tasty, healthy and affordable food and low energy bills.

Sustainable development places economics and ecology hand in hand. Sustainable products, when manufactured in accordance with the Cradle to Cradle protocol, are economically feasible, as no valuable raw materials are lost. Everything is food, according to William McDonough and Michael Braungart, the conceptual fathers of the Cradle to Cradle protocol. Products and semi-manufactured products are biodegradable or can be recycled in a manner that retains the original quality. This means we will never face acute shortages of natural resources, while the technology is already available to produce renewable energy using the sun, wind and biofuel.

In Sustainable Development... a Global Opportunity, Anne-Marie Rakhorst provides a captivating account of a world full of optimism and faith. A range of sustainably developed products and sustainable technologies are discussed as testimony to the fact that a sustainable world is within everyone’s reach. Consider, for example, biodegradable clothing, generating energy using a dance floor, the air-conditioned bed, and the microCHP which serves as a personal household power station. As both a human being and an entrepreneur, she has both feet firmly on the ground. She does not describe a sort of utopia or a dream, but a new reality with a certain future.

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